Sima Pogrebniak - Growth & PPC Advisory
Director-Level Strategy.
Hands-On Execution.
I bring the strategic brain of a Director of Growth and the hands-on expertise of a Senior Campaign Manager. I help global tech companies, premium service providers, and lead-driven businesses scale their customer acquisition, optimize their budgets, and drive true ROI through expert Google & Bing Ads management and Marketing Growth Consulting.
Let's Talk Growth →Services
How We Can Work Together
Marketing strategy is never one-size-fits-all. My approach is to build tailor-made growth engines that adapt hand-in-hand with your evolving business goals. By pairing high-level marketing architecture with advanced AI tools, I execute faster, dig deeper into data insights, and pivot fast to focus purely on what drives real revenue.
Hands-On Campaign Management
Google & Bing Ads
I don't just consult; I execute. From building campaign architectures from scratch to managing and scaling accounts, I take full ownership of your search engine marketing.
- Target Audience: B2B SaaS and service-based businesses focused on lead generation and user acquisition.
- Adaptable & Scalable: $10K/month lean engine to $300K+/month complex operations - I know how to make your budget work harder at any stage of growth.
- Full-Funnel Focus: Bidding strategies (tCPA/tROI), keyword mining, ad copywriting, audience layering, and tracking alignment.
Marketing Growth Consulting
Strategy & Audits
Sometimes you need an objective, expert eye to identify the bottlenecks in your marketing engine and unlock the next stage of growth.
- Cross-Channel Audits: Deep-dive analysis covering Paid Search, Paid Social, SEO, and Conversion Funnel Strategy.
- Strategic Planning: Channel prioritization, budget allocation, and growth roadmaps aligned with revenue targets.
- Growth Opportunities: Identifying hidden potential, eliminating bottlenecks, and providing actionable steps to scale.
Experience
Proven Track Record
I've managed over $25M in quarterly ad spend and led growth departments for hyper-growth companies.
Led global user acquisition for a leading PLG SaaS company. Managed a total performance budget of $300K/month, optimizing for tight tROI targets and hyper-specific ICPs, while taking a hands-on role in Google Ads. Directed a team of channel specialists managing Meta, LinkedIn, SEO, Geo, and Affiliates.
Scaled quarterly revenue from $10M to over $30M while taking full P&L ownership. Managed budgets of up to $10M/month across Google and Bing Ads. Built the marketing and data teams from the ground up, implementing advanced tracking, Tableau infrastructure, and automated optimization processes.
Partnering with a growing portfolio of global B2B SaaS, tech, and premium international brands - from hands-on Google & Bing Ads management for scaling software companies to strategic, cross-channel marketing audits for high-end service providers.
Why I Went Independent
After years of climbing the corporate ladder - leading departments and overseeing multi-million-dollar P&Ls - I realized I missed the actual work.
I missed diving deep into the data, finding the hidden opportunities in a campaign, and directly moving the needle for the business.
Today, I offer my clients a unique advantage: you get the strategic oversight and business acumen of a seasoned Director of Growth, combined with the dedicated, hands-on campaign execution of an expert media buyer. We will work together every step of the way, ensuring pure partnership and focused growth.